Design · 4 min read
Landing Page Structure: The Sections That Convert
Most successful landing pages follow a similar shape, because they answer a visitor's questions in the order they arise: what is it, why should I care, can I trust it, and what do I do next?
Try it yourself with the related tool.
Build a landing page →Advertisement
Above the fold
The first screen needs a headline that states the benefit, a one-sentence explanation, one primary call-to-action button, and an image or screenshot that shows the product. If a visitor reads nothing else, they should still know what you offer.
The usual section order
After the hero: social proof (logos or a short testimonial), three or four key features or benefits, how it works in a few steps, pricing if relevant, frequently asked questions, and a final call to action. A footer with contact and legal links rounds it off.
One page, one goal
Every section should push towards the same action. Repeat the main call-to-action button after key sections, and remove links that lead away — full navigation menus often lower conversion on campaign pages.
Fast and accessible
Compress images, keep fonts to one or two families, and use real headings in order, so the page loads quickly and screen readers can navigate it. Check it on a phone first; that is where most visitors will see it.